Coesione Italia 21-27 Piemonte, Co-funded by the European Union, Repubblica Italiana, Regione Piemonte – L'Europa investe sul Piemonte, il Piemonte investe su di te

MediaMiner Business Plan (MMBP)

MediaMiner S.r.l. took part in the Regional Program Piemonte F.E.S.R. (ERDF) 2021/2027

  • Program: Programma Regionale Piemonte F.E.S.R. 2021/2027 – Commission Implementing Decision of 7/10/2022 C(2022) 7270 final
  • Call: “Sostegno alla prima crescita delle start up innovative” (Support for the early growth of innovative start-ups)
  • Action: I.1i.2 Support for innovative start-ups and research spin-offs
  • Project title: MediaMiner Business Plan (MMBP)
  • CUP (Unique Project Code): J19J24000850006

Project description and objectives

MediaMiner S.r.l. is an innovative start-up founded in March 2024 and based in Turin, specialized in advanced Cyber Threat Intelligence (CTI).

The MediaMiner Business Plan project covered the development, consolidation and industrialization of a proprietary CTI platform based on Artificial Intelligence and multimodal data processing. The solution addresses the growing need of enterprise organizations to proactively identify and mitigate the uncontrolled exposure of sensitive data, credentials and confidential information within multimedia content (photos, videos, image streams) published online and on social networks or stored in corporate infrastructure.

Through Machine Learning, Deep Learning and Natural Language Processing (NLP) models developed in-house by the research team, MediaMiner not only automates the recognition of exposed assets, but also adds cybersecurity context to them and correlates the information to outline potential cyber attack scenarios, while suggesting the corresponding mitigation actions.

Results achieved

The Business Plan, supported by EU Cohesion Policy and Regione Piemonte funds, made it possible to achieve the following key results:

  • Technology Readiness Level (TRL) advancement: The platform evolved from an initial TRL 4/5 to the completion of modules at TRL 7 and above, enabling market validation of the solution through Proofs of Concept (PoC) carried out with leading industrial and commercial groups.
  • Architectural evolution and data sovereignty: A highly scalable modular architecture was developed, available for both Cloud and On-Premises deployment. This removed the platform's rigid dependencies on third-party providers, making it possible to serve customers with strict security and corporate data protection policies.
  • Team growth and local impact: The initiative enabled the hiring and development of highly specialized professionals (Data Scientists, Backend Developers, UX/UI Designers), drawn mainly from the Piedmont talent pool, strengthening the scientific partnership with the I3P Incubator and the Politecnico di Torino.
  • B2B commercial validation: The first major promotion and commercial networking activities were launched, laying the groundwork for expanding the direct and B2B2B sales network.

Financial support received

  • Total eligible investment: € 300,000.00
  • Public contribution granted: € 150,000.00
  • Co-financing rate: 50% of eligible costs under the PR FESR Piemonte 2021-2027